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NODE AT LA BIENNALE DI VENEZIA 2

“The designing of whole alphabets and the study of historical letter forms remain indispensable to the teaching of the form. At the same time, however, new paths must be explored so that a sense of the finest distinctions can be cultivated, so that the basic elements of our letters can appear in a new form, and so that those special abilities for combining are developed which lettering will demand in the future. The creation of all those symbols and logotypes which are an ever and more striking feature of the world in which we live calls for a new and fresh approach to lettering on the part of the designer. In these logotypes the combination of letters can be more or less obvious; but only deliberately contrived encounters of elements and confrontations of values can lead beyond the letters to new forms of expression.”

– Armin Hofmann, 1965
from Graphic Design Manual, Principles and Practice

NODE AT LA BIENNALE DI VENEZIA

“The designing of whole alphabets and the study of historical letter forms remain indispensable to the teaching of the form. At the same time, however, new paths must be explored so that a sense of the finest distinctions can be cultivated, so that the basic elements of our letters can appear in a new form, and so that those special abilities for combining are developed which lettering will demand in the future. The creation of all those symbols and logotypes which are an ever and more striking feature of the world in which we live calls for a new and fresh approach to lettering on the part of the designer. In these logotypes the combination of letters can be more or less obvious; but only deliberately contrived encounters of elements and confrontations of values can lead beyond the letters to new forms of expression.”

– Armin Hofmann, 1965
from Graphic Design Manual, Principles and Practice

NODE AT LA BIENNALE DI VENEZIA

“The designing of whole alphabets and the study of historical letter forms remain indispensable to the teaching of the form. At the same time, however, new paths must be explored so that a sense of the finest distinctions can be cultivated, so that the basic elements of our letters can appear in a new form, and so that those special abilities for combining are developed which lettering will demand in the future. The creation of all those symbols and logotypes which are an ever and more striking feature of the world in which we live calls for a new and fresh approach to lettering on the part of the designer. In these logotypes the combination of letters can be more or less obvious; but only deliberately contrived encounters of elements and confrontations of values can lead beyond the letters to new forms of expression.”

– Armin Hofmann, 1965
from Graphic Design Manual, Principles and Practice